In 2010, Elliott started Culture Clash under the Red Bull banner. It has grown into a hugely successful global event and is now known as the world’s biggest multi-genre musical battle covering Grime, Hip Hop, Reggae, Drum N Bass, Dancehall, Afrobeat and has featured Metalheadz, Soul II Soul, Trojan Soundsystem, DMZ, Channel One, Major Lazer, Boy Better Know [Skepta], Annie Mac, Rebel Sound, A$AP Mob ft. A$AP Rocky, Stone Love, Mixpak ft. Popcaan, Taylor Gang ft. Wiz Khalifa, Eskimo Dance ft. Stormzy and UKG All-stars. Elliott created this event from scratch at The Roundhouse in Camden and has programmed and overseen all of the events in the UK. The last clash took take place at The O2 in 2016 with a live audience of 20,000. The event achieved a national awareness of 64% between 18-24 year-olds and clocked more than 100 million online views.